RateBoard & IDM South Tyrol: Partnership for data-driven market analyses in tourism

Innsbruck, 24 March 2025 - The Innsbruck-based software company RateBoard, headed by co-founder & managing director Matthias Trenkwalder, has entered into a strategic partnership with IDM South Tyrol. The aim of this collaboration is to enable more precise market analyses and performance analyses for South Tyrolean tourism through RateBoard.

RateBoard as a leading partner for dynamic pricing

RateBoard is the market leader for revenue management and dynamic pricing in the individual hotel industry in German-speaking countries. The rapidly growing company supports around 1,300 hotels across Europe, including around 300 leading establishments in South Tyrol, making it the most widely used revenue management solution in the region.

Data science as the key to better market management

As part of the partnership, IDM South Tyrol will benefit from the advanced forecasting models and data-driven market expertise of RateBoard's data science team. The analysis of aggregated and anonymised market indicators provides valuable insights into demand trends, seasonality and booking dynamics. Of course, these do not allow any conclusions to be drawn about individual businesses - RateBoard customers will be able to benefit from the “Benchmarking” module from the summer and gain insight into market developments. The collaboration enables IDM to make a well-founded assessment of market developments and provide targeted support for the South Tyrolean tourism industry. 

Benchmarking and Performance Analyses for destinations

RateBoard's team develops data-based performance analyses that provide IDM South Tyrol and its partners with detailed insights into market developments. This enables:

• In-depth insights into booking trends
• Geographical and seasonal comparison options
• Data-based recommendations for action for tourism destinations
• Optimized marketing and sales strategies for tourism in South Tyrol

From static figures to dynamic forecasts

Previous analyses in tourism are often based on historical booking figures and static price lists, which only allow limited conclusions to be drawn about current developments. By using modern data analysis and artificial intelligence, RateBoard enables a dynamic, daily updated market evaluation that supports a well-founded and flexible tourism strategy.

IDM South Tyrol as an innovation partner for the tourism industry

IDM South Tyrol stands for innovation, development and marketing. They also support South Tyrolean companies on their way to future-oriented business models. In collaboration with RateBoard, data-driven decision-making processes are driven forward in order to strengthen the competitiveness of destinations and further optimize the tourism strategy.

This partnership marks a significant step in the data-based further development of tourism in South Tyrol and makes a sustainable contribution to increasing market transparency and optimizing the hotel industry in the region.

(Photo: Wolfgang Töchterle and Matthias Trenkwalder)