From fixed to dynamic prices – the switch brings significant sales growth 

 

The Hotel Seehörnle, located in the district of Constance, offers its guests 42 rooms and an à la card organic restaurant with 54 seats. The hotel attaches great importance to sustainability and is managed in a climate-positive manner. The hotel is a good starting point for hikes and bike tours, but also offers an oasis of peace in the countryside for those seeking relaxation.

Before working with RateBoard, the Hotel Seehörnle worked with a fixed price system. In times of very high demand, however, the price potential could not be fully exploited. Mr. Kopacevic therefore decided to switch to a dynamic pricing system. This made it possible to react more flexibly to market developments and to generate maximum sales every day with the optimal room price. This change was also necessary in order to maintain the profitability of the hotel.

 

Mr. Kopacevic appreciates the support from RateBoard, which always offers quick help with questions by phone or chat. Software functions such as the budget function, which shows the booking status of each weekday compared to the previous year, are particularly popular with hotelier. Information about competitors and important events is also very helpful for the price management.
The clear dashboard shows all important key figures and with just a few clicks the defined prices can be sent to the sales channels. This gives the hotel manager time that he can use for his guests and employees.

 

Switching to RateBoard brought the Hotel Seehörnle a significant increase in sales, especially in the high season. Comparing 2019 (last year of operation before the switch) to 2022 shows a 19% increase in revenue and a 21% improvement in average daily rate (ADR). Revenue per available room (RevPar) increased the most, at 37%.

The RateBoard system helped the hotel to significantly improve its profitability. Even during the corona pandemic, very good numbers were achieved during the times when the hotel was open.